๐ฎ๐ณ
India
เคญเคพเคฐเคค
South Asia ยท 1.4B ยท Hindi, English, 22 official languages
Cultural Dimensions
DirectCommunicationIndirect
DirectFeedbackIndirect
EgalitarianAuthorityHierarchical
ConsensualDecisionsTop-down
Task-basedTrustRelationship
OpenConfrontationAvoidant
FlexibleTimeLinear
PrinciplesArgumentsPractical
Key Cultural Features
- โJugaad โ creative improvisation and flexible problem-solving
- โHierarchy is deeply embedded โ respect for seniority is essential
- โ'Yes' can mean 'I'll try' or 'I don't want to say no'
- โRelationships come first โ business follows personal trust
- โFlexible approach to time โ meetings may start late
- โHead wobble โ side-to-side can mean yes, no, or maybe
โ Business Tips
- โขBuild personal rapport before diving into business discussions
- โขRespect hierarchy โ address senior members first
- โขBe flexible with timelines โ plans often change
- โขUse indirect communication when delivering negative news
- โขTea or chai will always be offered โ accept graciously
- โขFestival seasons affect business schedules significantly
โ Things to Avoid
- โขDon't use your left hand for giving/receiving items
- โขAvoid discussing Pakistan, Kashmir, or caste directly
- โขDon't refuse food or drink offers โ it's seen as rude
- โขNever show the sole of your shoe to someone
- โขDon't assume India is one culture โ regions vary enormously
Hofstede Dimensions
77
PDI
Power Distance
48
IDV
Individualism
56
MAS
Masculinity
40
UAI
Uncertainty Avoidance
51
LTO
Long-Term Orientation
26
IVR
Indulgence
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