🇬🇧
United Kingdom
United Kingdom
Western Europe · 68M · English
Cultural Dimensions
DirectCommunicationIndirect
DirectFeedbackIndirect
EgalitarianAuthorityHierarchical
ConsensualDecisionsTop-down
Task-basedTrustRelationship
OpenConfrontationAvoidant
FlexibleTimeLinear
PrinciplesArgumentsPractical
Key Cultural Features
- ◆Understatement — 'not bad' often means 'excellent'
- ◆Politeness as a core value — indirect requests are the norm
- ◆Self-deprecating humor is a key social tool in business
- ◆Class-awareness still subtly influences business interactions
- ◆Punctuality is expected but 5 minutes late is usually forgiven
- ◆'Quite good' can mean anything from mediocre to outstanding
✅ Business Tips
- •Use humor to build rapport — but keep it subtle and self-deprecating
- •Read between the lines — British communication is highly indirect
- •Be punctual for meetings but don't rush the small talk phase
- •A firm handshake and eye contact are the standard greeting
- •Send a polite follow-up email — formality in writing is appreciated
- •Respect personal space — Brits value their physical boundaries
❌ Things to Avoid
- •Don't brag or be overtly self-promotional — it's seen as crass
- •Avoid asking about salary, class background, or voting habits
- •Don't confuse English, Scottish, Welsh, or Irish identities
- •Never skip the queue — it's deeply offensive
- •Don't be too loud or emotionally expressive in business settings
Hofstede Dimensions
35
PDI
Power Distance
89
IDV
Individualism
66
MAS
Masculinity
35
UAI
Uncertainty Avoidance
51
LTO
Long-Term Orientation
69
IVR
Indulgence
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