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Brazil
Brasil
South America · 215M · Portuguese
Cultural Dimensions
DirectCommunicationIndirect
DirectFeedbackIndirect
EgalitarianAuthorityHierarchical
ConsensualDecisionsTop-down
Task-basedTrustRelationship
OpenConfrontationAvoidant
FlexibleTimeLinear
PrinciplesArgumentsPractical
Key Cultural Features
- ◆Jeitinho brasileiro — creative flexibility in solving problems
- ◆Relationships over contracts — personal bonds drive business
- ◆Physical expressiveness — close talking, touching is normal
- ◆Flexible time — being 15-30 min late is socially acceptable
- ◆Hierarchy exists but is softened by warmth and informality
- ◆Business lunches are long and social — often 2+ hours
✅ Business Tips
- •Expect warm greetings — handshakes, embraces for acquaintances
- •Build personal connections before discussing business
- •Be flexible with scheduling — meetings often run late
- •Show genuine interest in family and personal life
- •Long business lunches are where real decisions happen
- •Learn some Portuguese phrases — it's deeply appreciated
❌ Things to Avoid
- •Don't rush to business without social pleasantries first
- •Avoid the 'OK' hand gesture — it's offensive in Brazil
- •Don't compare Brazil to other Latin American countries
- •Avoid discussing Argentina (rivalry) unless you know the context
- •Don't be overly formal or stiff — it creates distance
Hofstede Dimensions
69
PDI
Power Distance
38
IDV
Individualism
49
MAS
Masculinity
76
UAI
Uncertainty Avoidance
44
LTO
Long-Term Orientation
59
IVR
Indulgence